WACANA: Jurnal Ilmiah Ilmu Komunikasi

Pengaruh User Generated Content TikTok terhadap Brand Awareness Somethinc pada Generasi Z

Anggi Khairunnisa Siregar — 2025-06-23

The presence of User Generated Content (UGC) is currently a form of business communication development in the digital era. UGC is one of the communication strategies through social media, one of which is TikTok. The application of UGC has now been widely applied by companies in increasing brand awareness. This study aims to determine how much influence TikTok's social media user generated content has on Somethinc's brand awareness among Generation Z. This research tests two theories, namely user generated content, and brand awareness with eight research indicators. The method used in this research is a quantitative approach using SPSS version 25 software, with the sampling technique used is purposive sampling. The results of this study indicate that TikTok social media user generated content has a positive influence with a strong level of relationship on Somethinc brand awareness among Generation Z. User generated content contributes 48.3% to the brand awareness variable, and the remaining 51.7% is influenced by other factors not examined by the researcher.

Makna Karikatur dan Kalimat Satire dalam Kolom “Si Doengil” pada Harian Kalteng Pos

Thoyyib Ash Shiddiqie — 2025-06-23

This study aims to determine the meaning of visual and verbal signs in the "Si Doengil" column of Kalteng Pos daily newspaper. This research uses Roland Barthes' semiotic analysis to determine the meaning of visual elements in caricatures and satirical sentences in the "Si Doengil" column. The sampling technique used was purposive sampling, where the researcher selected the "Si Doengil" column published in editions 5, 6, 7, 19, 28, 29, and 30 September 2023 to be analysed more deeply. The results showed that the column "Si Doengil" from its naming comes from the Dayak language "Dungil" which means wayward or usil, usil here reflects people who like to be outspoken in commenting and giving criticism. The icon of a child in the caricature "Si Doengil" depicts innocence and broad curiosity in addressing or commenting on hot issues that are happening. From the depiction of expressions in the caricature of "Si Doengil", namely the upturned face, upturned hands, and gaping mouth as if questioning and criticising the issues that are being reported. The "Si Doengil" column was published by Kalteng Pos daily to provide an expression of sentiment, satire, or criticism related to the main news on the first page.

The Influence of Sustainability Campaign Messages on “Pijak Bumi” Brand Image Through Price Perception

Linda Okti Arika — 2025-06-23

This research aims to explore how sustainability campaign messages can influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception considered as a mediating variable. The theory employed in this study is the S-O-R (Stimulus-Organism-Response) theory, which explains how stimuli perceived by individuals can trigger responses, whether positive or negative, internally or externally. The research adopts a quantitative approach with an associative method. Based on its objectives and data type, this study falls into the descriptive category. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM), enabling researchers to test complex relationships between variables. The study findings indicated that sustainability campaign messages significantly influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception acting as a mediator. The alternative hypothesis is accepted, while the null hypothesis is rejected, indicating that price perception plays a crucial role in reinforcing the impact of campaign messages on brand image. These findings provide valuable insights for marketers in designing effective communication strategies to enhance the promoted brand image.

Resepsi Politik Perempuan terhadap Program Perempuan Bicara di tvOne

Safa Alifianisa — 2025-06-23

The study analyzes the meaning that female audiences derive from the Perempuan Bicara program on tvOne, specifically the episode titled "Anies, Prabowo, atau Ganjar? Siapa Bisa Pikat Hati Perempuan." This episode discusses women's participation in the 2024 election, focusing on their readiness to use their voting rights, the perspectives of young voters, and the political engagement of women. The research employs a qualitative approach with data collection methods including interviews, observations, and documentation, involving six informants who are students from the Faculty of Social and Political Sciences at Andalas University. The results show that the meaning derived by female audiences from the program is influenced by the informants' backgrounds and experiences. The female students who participated in the study interpret the messages in the program based on the relevance of the issues discussed to their lives, their interest in politics, and the social contexts they experience. For some informants, the program provides new insights into the importance of women's roles in politics, especially as the 2024 election approaches. They believe that the discussions in this episode strengthen awareness of women's voting rights. However, some informants feel that the discussions are somewhat superficial and lack critical exploration of fundamental issues facing women.

Content Pillar sebagai Strategi Pengelolaan Konten Instagram @finpaypromo

Fira Agustin — 2025-06-23

The increasingly developing digital era requires every company to be able to actively utilize social media in disseminating information about its products. PT Finnet Indonesia also uses social media to build awareness of its Finpay brand and disseminate information related to fintech products and industries. The purpose of this study is to find out the strategy used by the Finpay social media team in managing Instagram @finpaypromo content. This research was analyzed using The Circular Model of SoMe by Lutrell (2022) and the supporting concept, namely Public Relations Strategy by Cutlip & Center (2013). This study uses a qualitative approach with a descriptive type. The results of the study show that Instagram content management strategies @finpaypromo carried out by checking content performance, trend research, competitor analysis to find out potential content and in accordance with audience preferences. Finpay also has a content pillar that is useful as a guide in producing content, content plans, and posting timelines that are useful in the production process and content posting plans. In addition, Finpay is also developing an engagement strategy with the audience through content that focuses more on copy and call to action.

Universal Signals of Humor in the Live Adaptation and Cartoon of Mr. Bean

Mona Pramayanti — 2025-06-23

This study aims to examine the universal humor signals in the Mr. Bean series, both in the live-action and cartoon versions. The main focus of this research is how humor is conveyed through non-verbal communication such as facial expressions, body movements, and comical situations without dialogue. This research employs a qualitative descriptive method with a semiotic approach and uses encryption and relevance theories as the analytical framework. The data were taken from selected episodes in both versions and analyzed using Spradley’s four-stage analysis: domain, taxonomy, componential, and cultural theme The results of this study show that both versions rely on non-verbal humor signals, but with different approaches. The live-action version tends to display a more realistic style and subtler expressions, while the cartoon version uses exaggerated movements and expressions. These stylistic differences show that the visual medium affects how humor is delivered. Nevertheless, both formats remain widely accessible due to their use of humor signals that are understandable across cultures and languages

Strategi Komunikasi Lingkungan Pada Curug Madi Dalam Pelestarian Lingkungan

Chelshia Tjoagam — 2025-06-23

Natural reserves are areas designated as nature sanctuaries characterized by specific wildlife, plants, or ecosystems that require protection and conservation, with their development occurring naturally. One such area is Curug Madi, which is part of the Natural Reserve and Nature Tourism Park of Kawah Kamojang. The environmental conservation of Curug Madi necessitates the involvement of various stakeholders and the implementation of effective environmental communication strategies. This research aims to analyze and identify the environmental communication strategies employed by the management of Curug Madi in their conservation efforts. The methodology used is descriptive qualitative, with data collected through semi-structured interviews and observations. The findings indicate that the management has undertaken various communication initiatives to raise public awareness about the importance of environmental preservation. Through five stages of the communication planning model including research, planning, implementation, measurement, and reporting the management seeks to address challenges faced in maintaining the ecosystem's sustainability at Curug Madi. The study also reveals that local community involvement is crucial in supporting conservation efforts, despite obstacles such as a lack of awareness regarding environmental issues. These findings underscore the need for effective communication strategies to achieve sustainable environmental preservation goals.

The Utilization of Artificial Intelligence as a Technological Revolution Transforming the Film Industry

Intan Tamara Madhini — 2025-06-23

This research aims to describe and analyze the use of artificial intelligence (AI), specifically through the Suno.AI platform, in the production of film backsounds by students. The issues raised in this research are how AI can contribute to the creative process of making background music, and to what extent this technology can fulfill the emotional and narrative needs of a film. This research uses a descriptive qualitative approach by adopting the media equation theory, which states that humans often treat media, including AI, as if they were real social actors. The results show that the use of AI, specifically Suno.AI, is able to accelerate the process of creating music composition by generating relevant initial drafts according to the visual and emotional context of the film, as applied in the production of Kata Lana. This platform is not only efficient in reducing production time, but also enables a broader exploration of musical ideas. However, there are some challenges, such as AI's limitations in creating complex emotional nuances and unique variations of musical styles. While AI is capable of producing technical compositions, the role of a human composer is still necessary to give a personalized and immersive touch to the final result. The findings confirm that collaboration between humans and AI can improve production efficiency while maintaining artistic quality in the film industry.

Pemaknaan Poster Iklan layanan Masyarakat Pemilihan Umum 2024

Donna Isra Silaban — 2025-06-23

This research aims to analyze the meanings contained in the public service advertisement posters for General Election 2024 using Roland Barthes' semiotic approach. Semiotics, as the study of signs and symbols and their use, is highly relevant in designing effective advertising posters. Using a descriptive qualitative method, this research explores the denotation, connotation and mythical meanings hidden behind the visual elements of the poster. The results show that the denotation meaning is displayed through visual elements such as the color of the ballot papers, the KPU logo, and the images of candidate pairs that are clear and easy to understand. The connotation meaning in the poster reflects deeper values and touches the emotional aspects of society. Visual elements such as dynamic design, the use of bold but harmonious colors, and the representation of candidate pairs who appear confident, thus illustrating a sense of responsibility as citizens to participate in elections. Meanwhile, the mythical meanings in the posters reflect narratives about democratic values, hope for change, and national stability, which evoke a sense of togetherness and optimism among the people.

Collective Action and Education on Instagram against Online Gender-Based Violence in Indonesia

Tri Kurnia Revul Andina — 2025-06-23

This study aims to investigate how education and collective action on Instagram have contributed to helping the public understand the urgency of eliminating online gender-based violence (OGBV) in Indonesia. Instagram accounts that have been examined include @taskforce_kbgo, @srikandikbgo, and @stop.kbgo. Those accounts were chosen because they primarily address OGBV, as the number of cases in Indonesia has kept increasing throughout the years. This study uses a qualitative descriptive approach encompassing online observation, interview, and documentation. Online observation is conducted to discover those accounts' communication patterns and activities. In addition, the researcher interviewed one of the actors behind to discover their motivations, their goals, and the processes in managing their advocacy. The findings show that those accounts focus on educating the public about OGBV and its rising cases in Indonesia. By promoting this issue, they can raise awareness of OGBV and minimize the risks of using digital platforms. Furthermore, they have created content that can captivate young people since they are active and prominent users of digital platforms. Digital platforms, including social media, have made collective action possible beyond time and space. These works have allowed the public to be well-informed and well-equipped with skills and knowledge on OGBV.

Visualisasi Krisis Sosial dalam Tagar #PeringatanDarurat pada Media Sosial Instagram

Widiyani Kuspi Purnamasari — 2025-06-23

A policy comes into existence that does not have a strong basis in the formation process and can trigger controversy and debate among the public. Social media, with its hashtag feature, has become a platform for people from all walks of life to voice their opinions. This research aims to reveal the meaning contained in Instagram posts with the hashtag #EmergencyAlert. The method used in this research is descriptive qualitative which refers to the theory of social semiotics proposed by Theo van Leeruwen. This research analyzes four main elements of social semiotics, namely discourse, genre, style, and modality. Data collection in this study was done by collecting and documenting Instagram content, then categorizing the content based on the #EmergencyAlert hashtag according to the number of interactions received. The results of this research were then developed into new semiotic resources to enrich future studies. The findings of this analysis show that posters shared on Instagram with the hashtag #EmergencyAlert have deep signification related to maintaining the integrity of democracy in Indonesia. The violation of people's sovereignty is understood as a protest action marked by the Blue Garuda Emergency Alert to the Government, which is shown by posting a poster in blue with the symbol of the garuda bird, accompanied by a call to the public to participate and monitor the government.

Strategi Politainment Akun X Anies Bubble dalam Periode Kampanye Pilpres 2024

Silvi Pratiwi — 2025-06-23

This study examines the politainment strategy employed by the X account @aniesbubble in the 2024 Indonesian presidential election campaign. The account adopts a communication style inspired by K-Pop fandom, presenting Anies Baswedan as an idol-like figure to attract Generation Z voters. This research utilizes a qualitative approach with content analysis as the method. The study aims to analyze how the Anies Bubble account integrates the ten elements of politainment formulated by David Schultz into its posts during the 2024 presidential campaign. The findings indicate that @aniesbubble incorporates nine out of ten elements, such as engaging storytelling, emotional involvement, and media modernity, to enhance Anies Baswedan’s appeal—particularly in reshaping his image and mobilizing public support. However, certain elements, such as building future expectations and swaying swing voters, were less optimized, while the element of securing funding was not identified. This study concludes that the politainment strategy employed by @aniesbubble demonstrates the potential of an organic and culturally relevant approach in shaping political perceptions, with the ability to reach a broader audience in the digital era and improve politicians public image.

Digital Literacy Advocacy Reflection in Movie Poster “Missing” (2023)

Anisa Diniati — 2025-06-28

Posters are an advertising medium, showcasing captivating images and incorporating information and symbols to capture the audience's attention. The study aims to analyze the semiotics of the 'Missing' (2023) movie posters and explore how these semiotic meanings relate to the needs of digital literacy advocacy. The focus of the study centers on the film poster for Missing (2023), specifically analyzing one of the three official IMDb advertisements for the movie. The study uses documentary analysis techniques grounded in Ferdinand De Saussure's theory of signification to interpret the semiotics of the posters. The 'Missing' (2023) poster illustrates various aspects of digitalization through its visual elements. The poster aims to captivate viewers and pique their interest in the film. The visual elements in the illustration category, highlighting digitalization, incorporate screenshots of devices and laptops. Additionally, the poster frequently highlights the second aspect of digital literacy advocacy, highlighting the development of interconnected skills and competencies essential for the digital era.

Eksplorasi Manajemen Privasi Komunikasi Mahasiswa Melalui Buku Harian Dan Instagram

Meylisa Yuliastuti Sahan — 2025-06-28

Internet-based social media platforms, such as Instagram, provide users with new spaces for self-expression, often blurring the boundaries of personal privacy. Before the digital era, personal diaries served as private outlets for emotional expression and self-reflection. This study explores how university students manage privacy boundaries when disclosing personal information through both digital (Instagram) and traditional (diary) media. Using Communication Privacy Management Theory as the analytical framework, this qualitative research involved document analysis of student diaries and in-depth interviews with ten Communication Science students. The results indicate three distinct privacy strategies: (1) those who use diaries exclusively for emotional release, (2) those who prefer Instagram’s “close friends” feature for semi-private sharing, and (3) those who selectively switch between both platforms based on content sensitivity. The study highlights the role of media characteristics in shaping privacy decisions and underscores the importance of digital literacy in navigating personal boundaries in a connected world.

Implementasi Media Spectrum Strategy Model Solo Art Market Untuk Meningkatkan Social Engagement

Zon Vanel — 2025-06-30

Solo Art Market (SAM) faces challenges in fostering social engagement in an increasingly competitive digital era. This study aims to evaluate the implementation of the Media Spectrum Strategy Model based on the PESO approach (Paid, Earned, Shared, Owned) in SAM’s communication strategy. Using a qualitative descriptive method, the research analyzes the effectiveness of various media types, including social media, websites, and third-party coverage. The findings reveal that the PESO strategy successfully enhances social engagement and strengthens SAM’s reputation. Paid media contributes to broader exposure through a new website, owned media like Instagram provides control over messaging, earned media builds credibility through positive press, and shared media facilitates direct, authentic interaction with the audience. These results suggest that media synergy within the PESO model is effective in fostering stronger relationships between art institutions and their communities. The implications of this study are expected to serve as a strategic reference for other art organizations seeking to enhance social engagement and audience loyalty in the digital age.

Metafungsi Videografi Unmanned Aerial Vehicle Pada Konten Komunikasi Publik Pemerintah

Citra Danta Pinem — 2025-06-30

Using unmanned aerial vehicle or drone videography in video content creation can explore new things. Images will be more diverse with explorative angles, and drones emerge as a new alternative in public communication with many advantages. Government agencies that present information to the public also use drone technology. One is a report on various Presidential activities carried out by the Presidential Secretariat Office. Various media often make video content on the official account of the Presidential Secretariat as a reference or news source. Of course, there are many meanings that the video maker (account owner) wants to convey to its audience (the public). This research uses social semiotic analysis to find the meaning and purpose behind the making of the activity video on the official account of the Presidential Secretariat. The results obtained are a description of Indonesia's natural beauty, the people's hospitality, the President's image, and the government's commitment to various aspects such as infrastructure, politics, socio-culture, security, economy, and tourism. It also shows the unity of ASEAN countries towards a common goal and the hope of making ASEAN the epicenter of growth, a peaceful, stable, and prosperous region.

Parental Perspectives Limit Disabled Children’s Future in Indonesia Higher Education

Nandita Alya Putri — 2025-06-30

Ensuring equitable access to education for children with disabilities (CWD) is essential to maintaining their fundamental right to learning. Despite strides made in inclusive education, there remains a need for more cohesive efforts, as evidenced by a review in other research mentioning the lack of readiness and management. This research explores the factors influencing parents’ intentions regarding the pursuit of higher education for their disabled children, framed within the Theory of Reasoned Action (TRA) to explain the underlying behavioral drivers. The study indicates that parental attitudes play a significant role in shaping these intentions, with knowledge as a background factor, showing a moderate significance level. Emphasizing the pivotal role of cultivating positive attitudes towards inclusive higher education, the study underscores the critical importance of parental awareness regarding disability inclusion in higher education. Accordingly, efforts to strengthen parental understanding of inclusive education options are essential. The study advocates for collaborative actions between parents and educational institutions to establish nurturing and inclusive learning environments for disabled students. Its findings highlight the necessity for targeted interventions through communication strategy to enhance parental awareness and foster positive attitudes towards inclusive education, thus driving the accessibility and quality of education for CWD.

Komunikasi Nonverbal dalam Pengembangan Desa Wisata Ramah Anak di Wong Rame

Erni Suyani — 2025-06-30

This study examines the pattern of nonverbal communication as an effort to fulfill children's basic rights through the concept of a child-friendly tourist village in the Wong Rame tourist area. This study uses a qualitative approach with a descriptive design that aims to gain an in-depth understanding of the phenomena that occur in the Wong Rame tourist attraction. The results of the study showed that the tourism concept applied combines natural beauty, resorts and restaurants supported by the provision of play areas to support visitor comfort. Nonverbal communication patterns can fulfill children's basic rights so that children feel comfortable, happy and protected. The concept of a child-friendly tourist village by using the provision of a play area with its facilities can increase the number of visitors. The real impact of nonverbal communication can be seen from the increase in children's sense of security, comfort, and emotional involvement while in the tourist area, which directly contributes to a positive and meaningful tourism experience. Nonverbal interaction through play tools also helps children express themselves and communicate naturally with their surroundings, supporting their learning process and social development.

Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion

Grace Heidy Jane Amanda Wattimena — 2025-06-30

The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shopee Live sessions and in-depth interviews with five informants who were active users of the feature. The results of the study showed that Shopee Live hosts used a combination of persuasive communication techniques such as ethos (building personal credibility), pathos (arousing audience emotions), and logos (logical arguments related to product quality and price). The communication style used tends to be interactive, communicative, and adjusted to the characteristics of the fashion target market, namely, young people and active social media users. In addition, the use of relaxed but convincing language with functional, semantic, and thematic diction, through live product demonstrations and providing exclusive promos in real time, has been proven to increase audience engagement and encourage impulsive purchasing actions. This study concludes that persuasive host communication is a strategic element in creating an engaging digital shopping experience that is effective in driving sales conversions

Utilization of Social Media for Learning and Development of Livestock Business

Wenny Maya Arlena — 2025-06-30

One of the most significant innovations in the current digital era is the emergence of social media as a multifunctional platform that can be utilized for various needs, from communication between individuals to global collaboration, entertainment in multiple formats, digital content-based education, and business development and promotion in different sectors. Social media such as YouTube has proliferated into a platform that provides information that is easily accessible to multiple groups and has a significant positive impact. One of the impacts is the ease and speed of long-distance communication, which facilitates interaction between individuals or groups even though they are separated by space and time. This study aims to analyze the use of social media in learning and developing livestock businesses. The approach used in this study is descriptive qualitative, which adopts a constructivist paradigm and a case study approach. Two informants involved in this study were selected purposively because they have businesses in the livestock sector, especially goats. The results of the survey show that YouTube has proven to be an essential tool for farmers in improving business skills and efficiency because it provides easy access to practical knowledge about livestock management, such as feeding techniques, livestock health care, business management strategies, and independent learning resources, gaining knowledge from experts and experienced practitioners.

Echo Chamber dan Eksklusivisme Beragama di Ruang Digital

Elis Teti Rusmiati — 2025-06-30

This study aims to analyze the influence of the echo chamber phenomenon on the rise of religious exclusivism in digital spaces, highlighting how social media algorithms reinforce homogeneous interactions and limit exposure to diverse perspectives. This research uses a mixed method approach combining content analysis, in-depth interviews, and participant observation on Facebook, Instagram, X (Twitter), and YouTube, data were collected from February 2022 to February 2024. The findings reveal that algorithmic personalization strengthens users’ confirmation bias and shapes closed digital communities that amplify exclusive religious narratives. Quantitative sentiment analysis of 203 online contents shows that negative and exclusive messages dominate public discourse, while qualitative interviews with 13 active users confirm that comfort within homogeneous groups discourages interfaith engagement. The study finds that digital echo chambers play an important role in weakening pluralism in online religious communication. It recommends enhancing digital literacy, promoting interfaith dialogue, and encouraging moderate influencers as strategies to mitigate algorithm-driven exclusivism. The research highlights the ethical importance of inclusive algorithms and the integration of pluralist values into digital religious education.