Jurnal Pustaka Komunikasi

Pengaruh Penggunaan Media Sosial Terhadap Kecemasan Sosial Pada Generasi Z di Kota Denpasar

2025-10-09T04:01:12+00:00

This study was conducted to determine the effect of social media use on social anxiety in generation Z. According to the Central Statistics Agency (BPS), internet usage in Bali in 2022 reached 70.59% and Denpasar City became the highest area in internet usage in Bali (Including Facebook, Twitter, Youtube, Instagram, Whatsapp) reaching 84.51%. This research uses quantitative research methods. The sampling technique used in this research is non probability sampling with purposive sampling technique. The questionnaire was distributed online with the help of Google Form which was then distributed to 383 respondents who are social media users and are generation Z with an age range of 15-24 years who live in Denpasar City. The results of the data obtained were processed using SPSS version 25.0. This study uses data analysis, namely descriptive analysis, normality test, heteroscedasticity test, simple linear regression test, correlation coefficient, coefficient of determination and hypothesis testing (T test). The results showed that the use of social media has an influence on social anxiety in generation Z in Denpasar City.

Perbedaan Peran Komunikasi Keluarga dalam Penanaman Pesan Gizi Seimbang

2025-10-09T04:01:12+00:00

The high number of toddlers experiencing stunting in Babakan Ciparay District has led the area to become a red zone for stunting cases in Bandung City. This is due to children's instant food consumption patterns, which overlook natural foods that tend to contain balanced nutrition. The role of family communication is needed to address stunting by conveying balanced nutrition messages. This study aims to understand the role of family communication, the application of socialization and education functions, and the differences in the role of family communication in conveying balanced nutrition messages between families with stunted children and families with normal-nourished children. The research method used is descriptive qualitative with a phenomenological approach and thematic analysis using ATLAS.ti software. The results of this study show that the role of family communication with stunted children is conceptualized based on high conversation and low conformity. The values of socialization and education functions applied by families with stunted children include self-confidence, creativity, responsibility, and cooperation. Furthermore, there are differences in the role of family communication in conveying balanced nutrition messages between families with stunted children and families with normal-nourished children in the application of socialization and education functions.

Strategi Konten Dalam Peningkatan Engagement Rate Pada Instagram @beemahoney.id

2025-10-09T04:01:12+00:00

PT Beema Boga Arta, one of the companies that sells honey products, uses social media as a way to share information with its customers, under the username @beemahoney.id. PT Beema Boga Arta maximizes digital media as one of its product marketing tools, so that consumers can get to know the products produced by the company better. The purpose of designing this work is to explain how @beemahoney.id Instagram social media activities in planning content to increase engagement carried out by PT Beema Boga Arta which focuses on increasing engagement of Beema Honey at PT Beema Boga Arta within a period of 4 months from September-December 2023. The results obtained are that the Instagram social media @beemahoney.id uses a communication model, namely The Circular model of SoMe to design a content strategy on the Instagram account @beemahoney.id in increasing engagement. This research reveals that the content strategy designed by PT Beema Boga Arta through the Instagram account @beemahoney.id in the period of September-December 2023 has proven successful in increasing engagement.

Studi Komparatif Pengaruh Dua Kelompok Brand Ambassador Terhadap Brand Image Telkom University

2025-10-09T04:01:12+00:00

The public's need for higher education is one of the factors in the increasing number of universities in Indonesia. This makes universities need to carry out marketing communications to build a positive brand image to the public and Telkom University uses brand ambassadors to build this brand image. This research aims to see the influence that Brand Ambassador Tanjidor and Brand Ambassador SMB Telkom have on Telkom University's brand image, using the dimensions of visibility, credibility, attraction and power. Meanwhile, the dimensions of brand image are strength of brand association, favorableness of brand association, and uniqueness of brand association. This research also links it to ELT communication theory. The research method used is quantitative with a comparative study type. Data collection was carried out by distributing questionnaires to 385 respondents with a population of Instagram followers @telkomuniversity and @smbtelkom. The data collection technique in this research uses a non-probability sampling technique, namely purposive sampling. The research results show that SMB Brand Ambassadors have a greater influence, both partially and simultaneously, on Telkom University's Brand Image.

Relasi Interpersonal dan Motivasi Diri dalam Pembentukan Kemandirian Santri Tunanetra

2025-10-09T04:01:12+00:00

This study aims to analyze the relationship between interpersonal communication and self-motivation in supporting the independence of blind students at the Bina Insan Mulia Cianjur (BIMCI) Islamic Boarding School. This research focuses on how communication interactions between teachers, administrators, and students can help students with blind disabilities develop independence in everyday life. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation. The results showed that harmonious interpersonal relationships, based on the Fundamental Interpersonal Relations Orientation (FIRO) theory, which includes dimensions of inclusion, control, and compassion, are able to create empowering interactions. Self-motivation analyzed through Maslow's Hierarchy of Needs is also a key element in encouraging students to achieve self-actualization, which is supported by the fulfillment of basic needs such as security and acceptance. Open communication patterns, attention to individual needs, and the presence of teachers as companions make a significant contribution in increasing the confidence and independence of blind students. This research provides important implications for the need for inclusion-based communication training for teachers as well as the development of pesantren policies that support the sustainability of santri independence. The results of this study can enrich the study of communication science by presenting a new perspective on the application of FIRO theory and Maslow's Hierarchy of Needs in the context of inclusive community-based education.

Mempertahankan Eksistensi dan Peluang Melalui Komunitas Indonesian Social Blogpreneur

2025-10-09T04:01:12+00:00

Currently, the popularity of blogs is starting to decline but they still hold potential for use by online communities, including the blogger community. This study analyzed and examined the Blogger Community, specifically the Indonesian Social Blogpreneur Community, better known as the ISB Community. The purpose of this study was to explore the various opportunities for earning income in the digital realm, particularly through blogging opened opportunities for related professions such as content writing for websites, social media management, and content creation on other platforms. The study used a qualitative with case study method with Community of Practice concept. The research data were obtained from interviews with four bloggers who were members of the ISB Community and had received various opportunities from their blogging activities. The results show that the community plays a significant role in helping its members explore their potential and seize opportunities. Consistent participation in community activities has positively impacted bloggers, allowing them to develop their skills. The implications of this study suggest that continuous capacity building through various programs designed to foster a growth mindset is an effective way to empower community members.

Dinamika Komunikasi Santri Senior dan Junior Berkebutuhan Khusus di Pondok Pesantren

2025-10-09T04:01:12+00:00

The phenomenon of seniority in Islamic boarding schools affects social dynamics so that there is a communication gap between senior and junior students which ends in bullying and persecution. The purpose of this study is to find out and analyze the interpersonal communication process between senior students and junior students at the Tahfiz Difabel K.H Ahmad Lutfi Fathullah Islamic Boarding School, South Jakarta. This research method is phenomenology. The theory used in this study is the Theory of Symbolic Interactionism. The results of the study show that the two dominant subjects use non-verbal communication, namely sign language and writing, although in the preparation of sentences there are often deviations in subjects, predicates, objects, and descriptions that are not in accordance with the rules of the Indonesian language. The communication barrier between the two subjects is the difference in skill levels in the use of sign language, so that often the recipient of the message does not understand the content of the message conveyed. Conflicts that occur between the two subjects, the resolution can be done quickly and efficiently.

Digital Personal Branding Prabowo-Gibran Melalui Facebook pada Pilpres 2024

2025-10-09T04:01:12+00:00

The 2024 Presidential Election will not only be limited to conventional campaigns such as rallies or door-to-door visits. But it has shifted to a wider and more dynamic virtual space, for example the use of the Facebook platform. Politicians who use Facebook as a medium for building their self-image or personal branding are Prabowo Subianto and Gibran Rakabuming Raka who are campaigning for the 2024 presidential election. Both of them have challenges in creating and building personal branding on digital media because of their large age difference. The purpose of this research is to determine the personal branding strategy used through the Facebook platform. A qualitative descriptive approach with multimodality analysis is the method used. The results of the research show that Prabowo-Gibran built a strong personal brand through a combination of creative content, consistent use of colors and structured message delivery. The uniqueness of Prabowo-Gibran's strategy lies in the combination of formal leadership with a personal approach that is close to the community, as well as the use of social media formats that are relevant to various audience segments. This research provides insight into the effectiveness of the use of social media in the formation of contemporary political personal branding.

Representasi Isu Lingkungan dalam Konten Instagram Greenpeace Indonesia

2025-10-09T04:01:12+00:00

Various pollution that accompanies increasingly extreme climate change is a problem that must be resolved immediately. Positive content from leading non-profit organizations that invite and inform the public to protect the environment is expected to be a means of raising public awareness. Therefore, it is important to understand the content of social media posts in the form of visual or video uploads from one of the leading non-profit organization's such as Greenpeace Indonesia. This study aims to find out what environmental issues are being raised on Greenpeace Indonesia's Instagram through descriptive content analysis. Content analysis was conducted on Greenpeace Indonesia's Instagram content uploaded in June 2024, totaling 57 contents. The reliability of Krippendorff's alpha in this study was proven to be reliable. In this study, 15 environmental problem themes were found in the content posted by Greenpeace Indonesia on Instagram. Two main themes were found, that is the issue of plastic and environmental conservation efforts. The issue of plastic mostly uploaded in the form of Instagram Posts. In contrast, the issue of environmental conservation mostly uploaded in the form of Instagram Reels.

Komunikasi Partisipatif Masyarakat Kota Depok dalam Penyebaran Informasi Program Bank Minyak Jelantah

2025-10-09T04:01:12+00:00

Used cooking oil is the result of the cooking process of fried food. If this used cooking oil is used more than once for frying, the oil will oxidize and produce compounds that are harmful to the human body. The Used Cooking Oil Bank program initiated by the Depok City Government is an environmental initiative that aims to educate and invite the public to manage used cooking oil waste wisely and sustainably. To support the success of this program, a participatory communication approach is the main strategy in disseminating information and inviting active community involvement. In Depok City, the implementation of participatory communication in the Used Cooking Oil Bank program is carried out through various stages designed to create a sense of ownership of the program. Researchers used a qualitative approach in this study with a case study method. Data collection methods include observation and interviews. The results of the study showed that the success of information dissemination by the community was also supported by the existence of an incentive and reward system, both in the form of material and social recognition. Several communities provide rewards or appreciation to residents who actively deposit used cooking oil regularly.

Peran “Voice of SWCU” dalam Brand Awareness dan Peningkatan Intake

2025-10-09T04:01:12+00:00

Brand awareness is essential for higher education institutions to build a positive image and attract prospective students. This study aims to analyze the role of public relations through Voice of SWCU as an internal medium of Satya Wacana Christian University (UKSW) in developing brand awareness and its contribution to increasing student intake. This research employs a mixed-method approach with data collected through online questionnaires, observations, interviews, FGDs, and documentation. The findings reveal three primary roles of the Voice of SWCU. First, as a communication facilitator, the Voice Publication and Documentation Team and UKSW Promotion Division build interactive communication through social media. Second, as a problem solver, the management of Voice resolves internal issues that affect the external image. Third, as a communication technician, the Voice PDD Team and UKSW Promotion Division create creative content that enhances visibility. The levels of brand awareness show relatively balanced results with Top of Mind (37%), Brand Recall (35%), Brand Recognition (28%), and Unaware of Brand (0%). These findings emphasize that internal media, such as a high-achieving student activity unit, can be an effective public relations strategy to build brand awareness while supporting intake growth. This study contributes to developing public relations theory in higher education and provides practical alternatives for university promotion strategies.

Edukasi Anti Cyberbullying Dalam Iklan Layanan Masyarakat Pada Akun YouTube @cerdasberkarakter.kemdikdasmen

2025-10-09T04:01:12+00:00

The rapid development of information and communication technology has made the internet one of the most widely used means of communication, including through social media platforms such as YouTube. YouTube provides features such as watching, uploading, and sharing videos, making it an effective medium for delivering messages to a wide audience. Amid the increasing cases of cyberbullying in Indonesia, YouTube has been utilized as an educational platform to raise public awareness. One example can be seen on the YouTube account @cerdasberkarakter.kemdikdasmen, which presents public service advertisements containing educational messages to build awareness among viewers. This study aims to examine how anti-cyberbullying education is presented in public service advertisements on the YouTube account @cerdasberkarakter.kemdikdasmen. The research uses a qualitative approach with content analysis methods by Parker, Saundage, and Lee. The findings show that anti-cyberbullying education in these public service advertisements is conveyed through five main themes: education on the role of schools in fostering anti-cyberbullying awareness, education through student empowerment as agents of change, education on the role of social support in overcoming cyberbullying, education on digital literacy, and education on the underlying factors that drive perpetrators of cyberbullying.

Customer Relationship Management Communication Strategy to Increase Customers via Livin’ by Mandiri

2025-10-09T04:01:12+00:00

Banking competition with digital transformation has encouraged innovation in similar applications launched by banks, such as Livin' by Mandiri, BCA Mobile, BRImo, and others, which also offer superior features. This research aims to analyze the digital communication strategy implemented by PT. Bank Mandiri (Persero) Tbk through Livin' by Mandiri application increases the number of customers in Region IV Jakarta Kebon Sirih Area. This research uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, documentation and analysis using Customer Relationship Management (CRM) theory. This research concludes that 1) Livin' by Mandiri's communication strategy is carried out with digital literacy through community-based educational campaigns, video tutorials and outreach programs. 2) Challenges in Livin' by Mandiri digital communication campaign include limitations on incompatible devices, transaction failures due to slow or disconnected connections, educational background, age and demographic barriers in understanding digital features, as well as concerns about data security and habits that are difficult to change. 3) Bank Mandiri's successful actions to overcome challenges in increasing Livin' by Mandiri application customers include promotions and education to the public and institutions, which have had a positive impact on increasing application users by up to 76% and increasing customer loyalty.

Perbedaan Pola Komunikasi Generasi X dan Generasi Y Dalam Hubungan Pernikahan

2025-10-09T04:01:12+00:00

Generation X and Generation Y couples have different ways of communicating, influenced by generational differences caused by technological developments. The pattern of communication in couples of Generation X and Generation Y is formed due to the gradual openness. Good communication in relationships will create harmony. This study uses qualitative methods, which aim to understand, analyze, and interpret phenomena in depth through the description of words. The Data in this study were collected by purposive sampling technique, where the data were taken based on the criteria of informants in accordance with the objectives of the study. In Generation X couples, social media is not used as a means in their marriage relationship, in contrast to Generation Y couples who more often face conflicts due to misunderstandings through social media. However, both generations still prioritize face-to-face communication directly in their marriages. Harmony in relationships is created by mutual understanding and mutual commitment between partners. Overall, this study emphasizes the importance of understanding the different ways of communication between Generation X and Generation Y to improve relationships and reduce conflicts that may arise from different ways of communicating.

Pengaruh Komunikasi Interpersonal Orangtua dan Kekerasan Fisik terhadap Perilaku Agresif Remaja Gamers

2025-10-09T04:01:12+00:00

Interpersonal communication between parents and children is an important matter for children, especially for teenagers, who are undergoing many changes. Unfortunately, physical violence often occurs within this interpersonal communication. Furthermore, the rapid development of technology in society has introduced many online games. Although online games are believed to reduce a person's stres levels, the more time a person spends playing online games, the more their interpersonal relationships decline. This can ultimately lead to aggressive behavior in teenagers themselves. The purpose of this study is to examine the influence of parental interpersonal communication and physical violence on the aggressive behavior of teenage gamers. The method used is quantitative, with data collection techniques in the form of questionnaires distributed to 100 teenage respondents in Jakarta using a random sampling technique. The results of the study show that the parental interpersonal communication variable has a positive and significant influence on adolescent aggressive behavior by 6.825. The physical violence variable has a positive and significant influence on adolescent aggressive behavior by 4.211. Both variables, parental interpersonal communication and physical violence, have a positive and significant influence on adolescent aggressive behavior by 26.028.

Pengaruh Beauty Influencer dan Instagram Marketing Terhadap Brand Awareness Mother of Pearl

2025-10-09T04:01:12+00:00

Beauty has become an essential aspect of human life along with shifting social trends and the rapid growth of the cosmetics industry. Today, beauty products not only serve to enhance appearance but also act as a profound means of self-expression. The rise of social media has further transformed the landscape of the cosmetics industry, creating new opportunities for marketing strategies and brand communication. Based on this phenomenon, this study aims to examine the influence of Tasya Farasya as a beauty influencer on Mother of Pearl’s brand awareness, the influence of Instagram marketing as a promotional medium on Mother of Pearl’s brand awareness, as well as the combined influence of beauty influencer and Instagram marketing on Mother of Pearl’s brand awareness. This research adopts a quantitative approach by surveying 100 beauty enthusiasts who follow Tasya Farasya or Mother of Pearl on Instagram. The collected data were analyzed using multiple linear regression with hypothesis testing conducted both partially and simultaneously. The findings indicate that Tasya Farasya, as a beauty influencer, has a positive and significant effect on Mother of Pearl’s brand awareness. In contrast, Instagram marketing alone does not significantly affect brand awareness. However, when combined, beauty influencer and Instagram marketing positively and significantly influence Mother of Pearl’s brand awareness.

Manajemen Event Olahraga dalam Penyelenggaraan Jakarta Football Expo 2024

2025-10-09T04:01:12+00:00

This study aims to analyze the event management process applied by the committee in organizing the Jakarta Football Expo 2024 tournament using a qualitative descriptive method. Data were collected through in-depth interviews and documentation. The findings show that the committee has implemented event management systematically across five stages: research, design, planning, coordination, and evaluation. In the research stage, the committee analyzed soccer community needs and reviewed previous competition systems. The design stage developed the theme 'Jakarta Kota Bola, Kami Rindu Juara' to promote youth talent development. Planning involved organizing the event structure and task division. Coordination was carried out through online and offline platforms to engage all stakeholders. Evaluation assessed audience participation, match management, finance, and promotion. The study concludes that the Jakarta Football Expo 2024 applied event management effectively, but improvements are needed in promotion, sponsorship, and legal endorsement. This research contributes to the study of sports event management in Indonesia and offers practical insights for organizers.

Strategi Konten Media Sosial untuk Meningkatkan Interaksi: Studi Facebook Hotel Masa Inn

2025-10-09T04:01:12+00:00

This research aims to understand the role of social media content strategy in increasing customer engagement, by taking the Facebook Masa Inn Hotel social media case study as its main digital communication platform. The focus of the research is on the consistency of the shared content and its ability to build closeness with the audience. The research method used is qualitative descriptive, with data collected through in-depth interviews with social media managers, direct observation of content activity on Facebook, as well as documentation of posts and customer interactions. Research results show that consistency in sharing daily content, such as guest activities and hotel events, can create natural engagement through the active participation of customers who also share experiences and mark the hotel's official account. However, Masa Inn Hotel's social media management is still limited due to the lack of a structured content calendar and optimization strategies based on analytical data. Even so, the warm interaction built on Facebook is a major factor in strengthening customer loyalty and expanding the hotel's positive image in the digital world.

Analisis Cyber Public Relations Dinas Pertamanan dan Hutan Kota DKI Jakarta @tamahutandki

2025-10-09T04:01:12+00:00

The development of communication technology has driven a transformation in government public relations strategies through the use of social media. The Jakarta Parks and Urban Forest Service (Distamhut DKI Jakarta) utilizes Instagram @tamanhutandki to deliver public information, including the “Gerakan Rabu Menoping” (Wednesday Pruning Movement) as a flagship program for tree-fall mitigation. This study aims to analyze the practice of Cyber Public Relations by Distamhut DKI Jakarta in managing this content. The research employed a qualitative method with data collected through in-depth interviews, observation, documentation, and literature review. Using Rulli Nasrullah’s Cyber Media Analysis (AMS), findings reveal that @tamanhutandki serves as an institutional representation space, with media documents presented through repetitive visual narratives, informative captions, and consistent hashtags. Media objects indicate predominantly passive audience engagement, while public experience is shaped through repeated exposure, fostering awareness of tree-fall risks. The results highlight that Instagram functions as a tool for public transparency, visual communication, and digital relationship-building between government and society. However, content distribution requires further optimization to expand outreach and engagement.

Urgensi Mind dalam Interaksi Simbolik Komunikasi Antar Pribadi Dosen dan Mahasiswa

2025-10-09T04:01:12+00:00

George Herbert's symbolic interaksionisme theory of Herbert Mead confirmed that human communication occurred through symbols that have a social meaning. In this perspective, mind (mind) plays a crucial role as the capacity to interpret symbols, provide reflective response, and executes the interaction. In a lecturer relationship - students, the implementation of the mind frame is the basis to reduce the risk of miscommunication and improve the quality of interpersonal relationships through empathic attitudes and openness. This research adopted a qualitative descriptive approach with a phenomenology foundation to explore the subjective experience of communication actors. Informants consist of two senior lecturers who have a teaching experience of more than ten years and two S2 program students who often interact formally or informally at a private university in Jakarta. The findings show that the urgency of the mind is seen in the symbol exchange process between lecturers and students; mind serves as an internal mechanism that includes perception, understanding, attitudes/emotions, motivation, and awareness of roles. Thus, mind plays an important role in the formation of meaning, smooth interpersonal communication, and strengthening academic relationships.